{"id":78278,"date":"2026-06-19T16:01:05","date_gmt":"2026-06-19T15:01:05","guid":{"rendered":"https:\/\/formulabotanica.com\/?page_id=78278"},"modified":"2026-06-27T01:27:31","modified_gmt":"2026-06-27T00:27:31","slug":"free-training","status":"publish","type":"page","link":"https:\/\/formulabotanica.com\/free-training\/","title":{"rendered":"Free training"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row content_placement=&#8221;middle&#8221; text_align=&#8221;center&#8221; type=&#8221;image&#8221; bg_position=&#8221;bottom&#8221; bg_position_horizontal=&#8221;center&#8221; padding_top=&#8221;8&#8243; padding_bottom=&#8221;8&#8243; bg_image=&#8221;28108&#8243;][vc_column][vc_column_text]<img decoding=\"async\" class=\"alignnone no-margin\" style=\"max-width: 165px; margin-bottom: 0px; padding-bottom: 0px;\" src=\"https:\/\/formulabotanica.com\/wp-content\/uploads\/2020\/09\/fb-white-logo.png\" alt=\"Formula Botanica\" \/><\/p>\n<p style=\"margin-top: 0px; padding-top: 0px;\"><span class=\"white bigger-135\">Organic Cosmetic <strong>Formulation<\/strong> School<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row text_align=&#8221;center&#8221; 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4 now \\u2192\\u003C\/button\\u003E\\r\\n\\r\\n  \\u003Cinput type=\\\"text\\\" name=\\\"inf-sbt\\\" style=\\\"display:none !important;\\\"\\u003E\\r\\n\\u003C\/form\\u003E\",\"reassurance\":\"Formula Botanica may send you a short series of emails over the next week specific to this free training. Ongoing, you may also receive a short weekly newsletter focused on formulation and indie beauty entrepreneurship. You can unsubscribe at any time.\",\"note_position\":\"form\",\"actions\":{\"keap_tag_id\":8059},\"form\":{\"title\":\"Want to continue watching?\",\"subtitle\":\"Enter your details below to unlock the rest of this video.\",\"button_text\":\"Continue \\u25b6\",\"custom_html\":\"\\u003Cform style=\\\"width:100%;max-width:460px;background:#fff;border-radius:16px;padding:34px 30px;box-shadow:0 20px 60px rgba(0,0,0,.35);font-family:-apple-system,Segoe UI,Roboto,Helvetica,Arial,sans-serif;text-align:center;box-sizing:border-box;\\\"\\u003E\\r\\n  \\u003Ch2 style=\\\"margin:0 0 12px;font-size:24px;line-height:1.25;color:#1a1a1a;text-wrap:balance;\\\"\\u003ECongratulations, you've completed Part 1 \\ud83c\\udf89\\u003C\/h2\\u003E\\r\\n  \\u003Cp style=\\\"margin:0 0 22px;font-size:15px;line-height:1.55;color:#555;text-wrap:balance;\\\"\\u003EUnlock \\u003Cstrong\\u003EPart 2\\u003C\/strong\\u003E and get your \\u003Cstrong\\u003Efree workbook PDF\\u003C\/strong\\u003E.\\u003Cbr\\u003EEnter your details below and we'll send it straight to you.\\u003C\/p\\u003E\\r\\n  \\u003Cinput name=\\\"name\\\" type=\\\"text\\\" placeholder=\\\"First name\\\" autocomplete=\\\"given-name\\\" style=\\\"width:100%;box-sizing:border-box;padding:13px 14px;margin-bottom:12px;border:1px solid #d6d6d6;border-radius:10px;font-size:15px;outline:none;\\\"\\u003E\\r\\n  \\u003Cinput name=\\\"email\\\" type=\\\"email\\\" required placeholder=\\\"Email address\\\" autocomplete=\\\"email\\\" style=\\\"width:100%;box-sizing:border-box;padding:13px 14px;margin-bottom:18px;border:1px solid #d6d6d6;border-radius:10px;font-size:15px;outline:none;\\\"\\u003E\\r\\n  \\u003Cbutton type=\\\"submit\\\" style=\\\"width:100%;padding:15px;border:0;border-radius:10px;background:#2f8f3e;color:#fff;font-size:17px;font-weight:700;cursor:pointer;\\\"\\u003EUnlock Part 2 \\u2192\\u003C\/button\\u003E\\r\\n  \\u003Cp style=\\\"margin:14px 0 0;font-size:12px;color:#999;\\\"\\u003EWe respect your privacy. 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Download it before you start watching. It includes the formulation from Lesson 1 and space to take notes as you go through each lesson.<\/p>\n<p style=\"margin-top: 20px;\"><a class=\"btn btn-default\" href=\"https:\/\/formulabotanica.com\/free-training-workbook\" target=\"_blank\">Get your free workbook<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row text_align=&#8221;center&#8221; padding_top=&#8221;55&#8243; padding_bottom=&#8221;10&#8243; padding_left=&#8221;10%&#8221; padding_right=&#8221;10%&#8221;][vc_column][vc_column_text]<\/p>\n<h2 class=\"serif green\">What you will learn<\/h2>\n<h5 class=\"sans\" style=\"font-style: italic; color: #777777;\">The free training is one video covering four lessons. Here is what each one covers.<\/h5>\n<div style=\"width: 64px; height: 3px; background: #009247; margin: 16px auto 0;\"><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; padding_top=&#8221;30&#8243; padding_bottom=&#8221;20&#8243; padding_left=&#8221;6%&#8221; padding_right=&#8221;6%&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p><img decoding=\"async\" style=\"width: 100%; border-radius: 10px;\" src=\"https:\/\/formulabotanica.com\/wp-content\/uploads\/2026\/06\/tn-Free-training-Video-1.jpg\" alt=\"Formulating a botanical face cream\" \/><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3 class=\"serif\">Everything you thought you knew about skincare is wrong<\/h3>\n<p>Most people have never seen professional skincare being made. You&#8217;ll watch an organic face cream being formulated from scratch. 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That&#8217;s why, for thousands of our graduates, it has become an entirely new career.[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; type=&#8221;color&#8221; bg_color=&#8221;#f5f5f5&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;30&#8243; padding_left=&#8221;6%&#8221; padding_right=&#8221;6%&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p><img decoding=\"async\" style=\"width: 100%; border-radius: 10px;\" src=\"https:\/\/formulabotanica.com\/wp-content\/uploads\/2026\/06\/tn-Free-training-Video-2.jpg\" alt=\"The botanical ingredient table\" \/><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3 class=\"serif\">What&#8217;s really inside your skincare<\/h3>\n<p>You&#8217;ll receive a tour around a formulation lab overflowing with botanical ingredients: plant oils pressed from seeds and fruits, hydrosols distilled from flowers, active botanical compounds sourced from around the world.<\/p>\n<p>You&#8217;ll learn the five ingredient groups behind every professional formulation, and find out what the mainstream beauty industry strips out, bleaches away, and never talks about. By the end of this lesson, you&#8217;ll never look at your skincare label the same way again.[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; padding_top=&#8221;30&#8243; padding_bottom=&#8221;20&#8243; padding_left=&#8221;6%&#8221; padding_right=&#8221;6%&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p><img decoding=\"async\" style=\"width: 100%; border-radius: 10px;\" src=\"https:\/\/formulabotanica.com\/wp-content\/uploads\/2026\/06\/tn-Free-training-Video-3.jpg\" alt=\"The professional formulation lab\" \/><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3 class=\"serif\">What nobody tells you about making skincare<\/h3>\n<p>Most people who start formulating piece it together from tutorials, blog posts and guesswork. In Part 3, you&#8217;ll find out what they&#8217;re missing: preservation, safety limits, stability testing and regulatory compliance. Four areas that every professional formulator understands, and most hobbyists have never heard of.<\/p>\n<p>None of this knowledge is reserved for chemists. All of it is learnable. But you do have to learn it.[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; type=&#8221;color&#8221; bg_color=&#8221;#f5f5f5&#8243; padding_top=&#8221;30&#8243; padding_bottom=&#8221;30&#8243; padding_left=&#8221;6%&#8221; padding_right=&#8221;6%&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p><img decoding=\"async\" style=\"width: 100%; border-radius: 10px;\" src=\"https:\/\/formulabotanica.com\/wp-content\/uploads\/2026\/06\/tn-Free-training-Video-4.jpg\" alt=\"Formula Botanica graduate brands\" \/><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3 class=\"serif\">What the best formulators in the world all did next<\/h3>\n<p>In Part 4, you&#8217;ll meet the graduates. 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You&#8217;ve seen what goes into a professional formulation, what separates it from a recipe you could find on the internet, and what our graduates have built with exactly this knowledge. If any part of this training made you think &#8220;I want to do this,&#8221; the next step is to tell us a little about yourself.<\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p class=\"fb-cta\" style=\"text-align: center; margin: 32px 0 20px;\"><a class=\"btn btn-default-light\" href=\"https:\/\/formulabotanica.com\/interested-in-course\/\">Interested in studying with Formula Botanica<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243;][vc_column][vc_raw_html]PHN0eWxlPgoud3BiX3Jhd19odG1sLC53cGJfcmF3X2NvZGV7bWFyZ2luOjAgIWltcG9ydGFudDtwYWRkaW5nOjAgIWltcG9ydGFudDt9CkBtZWRpYShtYXgtd2lkdGg6ODgwcHgpey5mYi1sZWFme2Rpc3BsYXk6bm9uZSAhaW1wb3J0YW50O319Ci5mYi1jdGEgYXt3aGl0ZS1zcGFjZTpub3JtYWwgIWltcG9ydGFudDtsaW5lLWhlaWdodDoxLjMgIWltcG9ydGFudDttYXgtd2lkdGg6MTAwJTt9CkBtZWRpYShtYXgtd2lkdGg6NjAwcHgpey5mYi1jdGEgYXtkaXNwbGF5OmJsb2NrICFpbXBvcnRhbnQ7d2lkdGg6MTAwJSAhaW1wb3J0YW50O2JveC1zaXppbmc6Ym9yZGVyLWJveCAhaW1wb3J0YW50O3BhZGRpbmctbGVmdDoxNnB4ICFpbXBvcnRhbnQ7cGFkZGluZy1yaWdodDoxNnB4ICFpbXBvcnRhbnQ7fX0KLmZiLWhlcm8taDF7Zm9udC1zaXplOjUuNHJlbSAhaW1wb3J0YW50O2xpbmUtaGVpZ2h0OjEuMDUgIWltcG9ydGFudDt9Ci5mYi1oZXJvLXN1Yntmb250LXNpemU6Mi43cmVtICFpbXBvcnRhbnQ7Zm9udC13ZWlnaHQ6NDAwICFpbXBvcnRhbnQ7bGluZS1oZWlnaHQ6MS4xNSAhaW1wb3J0YW50O30KQG1lZGlhKG1heC13aWR0aDo2MDBweCl7LmZiLWhlcm8taDF7Zm9udC1zaXplOjIuOHJlbSAhaW1wb3J0YW50O30uZmItaGVyby1zdWJ7Zm9udC1zaXplOjEuOXJlbSAhaW1wb3J0YW50O2xpbmUtaGVpZ2h0OjEuMjUgIWltcG9ydGFudDt9fQo8L3N0eWxlPgo=[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row content_placement=&#8221;middle&#8221; text_align=&#8221;center&#8221; type=&#8221;image&#8221; bg_position=&#8221;bottom&#8221; bg_position_horizontal=&#8221;center&#8221; padding_top=&#8221;8&#8243; padding_bottom=&#8221;8&#8243; bg_image=&#8221;28108&#8243;][vc_column][vc_column_text] Organic Cosmetic Formulation School [\/vc_column_text][\/vc_column][\/vc_row][vc_row text_align=&#8221;center&#8221; padding_top=&#8221;45&#8243; padding_bottom=&#8221;5&#8243; padding_left=&#8221;8%&#8221; padding_right=&#8221;8%&#8221;][vc_column][vc_column_text] Watch our free training This four-part video series will change how you see skincare Learn how to formulate a botanical face cream and see what it takes to become a professional organic skincare formulator. [\/vc_column_text][\/vc_column][\/vc_row][vc_row text_align=&#8221;center&#8221; padding_top=&#8221;25&#8243; padding_bottom=&#8221;40&#8243; padding_left=&#8221;6%&#8221; padding_right=&#8221;6%&#8221;][vc_column][vc_column_text] [\/vc_column_text][vc_column_text] [&hellip;]<\/p>\n","protected":false},"author":2922,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/full-width.php","meta":{"om_disable_all_campaigns":false,"footnotes":""},"class_list":["post-78278","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/formulabotanica.com\/wp-json\/wp\/v2\/pages\/78278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/formulabotanica.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/formulabotanica.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/formulabotanica.com\/wp-json\/wp\/v2\/users\/2922"}],"replies":[{"embeddable":true,"href":"https:\/\/formulabotanica.com\/wp-json\/wp\/v2\/comments?post=78278"}],"version-history":[{"count":0,"href":"https:\/\/formulabotanica.com\/wp-json\/wp\/v2\/pages\/78278\/revisions"}],"wp:attachment":[{"href":"https:\/\/formulabotanica.com\/wp-json\/wp\/v2\/media?parent=78278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}