{"id":68810,"date":"2024-08-15T09:15:01","date_gmt":"2024-08-15T08:15:01","guid":{"rendered":"https:\/\/formulabotanica.com\/?p=68810"},"modified":"2024-10-16T13:11:17","modified_gmt":"2024-10-16T12:11:17","slug":"podcast-recycle-ready","status":"publish","type":"post","link":"https:\/\/formulabotanica.com\/podcast-recycle-ready\/","title":{"rendered":"Podcast 226: The latest in greenwashing: \u201cRecycle-ready\u201d"},"content":{"rendered":"<p>Have you ever wondered what &#8220;recycle-ready&#8221; means when it comes to cosmetic packaging? Brace yourself, because this term might surprise you.<\/p>\n<p>&#8220;Recycle-ready&#8221; refers to packaging designed for future recycling systems that don&#8217;t yet exist.<\/p>\n<p>Essentially, brands are claiming eco-friendliness by betting on future infrastructure improvements, not current capabilities.<\/p>\n<p>Last week,\u00a0<a href=\"https:\/\/formulabotanica.com\/podcast-cosmetic-packaging-sustainable\">we interviewed Alexander Kwapis of FusionPKG<\/a> about\u00a0the complexity of designing cosmetic packaging and the future of sustainable beauty.<\/p>\n<p>In this week&#8217;s episode of <a href=\"https:\/\/formulabotanica.com\/podcast\">the Green Beauty Conversations podcast<\/a>, host Lorraine Dallmeier, Chartered Environmentalist and Biologist, exposes how &#8220;recycle-ready&#8221; is just the latest in greenwashing tactics. She challenges listeners to rethink the impact of their beauty choices and calls out brands for shifting responsibility away from immediate action.<br \/>\n<a href=\"https:\/\/formulabotanica.com\/wp-content\/uploads\/2021\/07\/Listen-here.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-46912\" src=\"https:\/\/formulabotanica.com\/wp-content\/uploads\/2021\/07\/Listen-here-300x150.png\" alt=\"Listen here\" width=\"300\" height=\"150\" srcset=\"https:\/\/formulabotanica.com\/wp-content\/uploads\/2021\/07\/Listen-here-300x150.png 300w, https:\/\/formulabotanica.com\/wp-content\/uploads\/2021\/07\/Listen-here.png 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><br \/>\n<iframe loading=\"lazy\" style=\"border: none;\" title=\"Libsyn Player\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/31753222\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/87A93A\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<\/p>\n<blockquote><p><em>&#8220;<\/em>Recycle-ready packaging is designed for a future that doesn&#8217;t exist yet. It&#8217;s a misleading promise that shifts responsibility away from manufacturers and onto hypothetical future systems.<em>&#8220;<\/em>\u2014 Lorraine Dallmeier<\/p><\/blockquote>\n<h3 class=\"green\">Key Takeaways:<\/h3>\n<ul>\n<li><strong>Understanding &#8220;recycle-ready&#8221;:<\/strong> Discover the true meaning behind &#8220;recycle-ready&#8221; packaging and why it&#8217;s more about future promises than present realities. Lorraine highlights how this term misleads consumers by implying current recyclability.<\/li>\n<li><strong>Greenwashing uncovered:<\/strong> Learn how brands use &#8220;recycle-ready&#8221; as a greenwashing tactic, shifting responsibility to future recycling infrastructure that doesn&#8217;t exist yet. This episode calls for transparency and immediate action from the beauty industry.<\/li>\n<li><strong>The reality of plastic waste:<\/strong> Explore shocking statistics on global plastic waste. With only a small percentage of plastic being recycled and much ending up in landfills or nature, Lorraine emphasises the urgency for real solutions over empty promises.<\/li>\n<li><strong>Mono-material misconceptions:<\/strong> Lorraine discusses how some brands claim that using mono-materials in their packaging makes them &#8220;recycle-ready.&#8221; While mono-materials are easier to recycle theoretically, without the proper infrastructure, they still end up in landfills, debunking the myth that this approach is a sufficient solution.<\/li>\n<li><strong>Call to action:<\/strong> Lorraine challenges listeners to reject brands using &#8220;recycle-ready&#8221; and to advocate for genuinely sustainable practices. She urges everyone to support truly eco-friendly brands and push for a circular economy where waste is minimised and nature is regenerated.<\/li>\n<\/ul>\n<p>Join Lorraine as she passionately dissects the recycle-ready trend and calls for a shift towards immediate beauty sustainability efforts. Listen to the full episode to understand why we must move beyond misleading claims and towards a more sustainable future.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered what &#8220;recycle-ready&#8221; means when it comes to cosmetic packaging? Brace yourself, because this term might surprise you. &#8220;Recycle-ready&#8221; refers to packaging designed for future recycling systems that don&#8217;t yet exist. Essentially, brands are claiming eco-friendliness by betting on future infrastructure improvements, not current capabilities. Last week,\u00a0we interviewed Alexander Kwapis of FusionPKG about\u00a0the complexity of designing cosmetic [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":69366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[198],"tags":[706,622,166,704,702,701,705],"class_list":["post-68810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","tag-eliminate-packaging","tag-greenwashing","tag-lorraine-dallmeier","tag-misleading-claims","tag-recyclability","tag-recycle-ready","tag-reduce-packaging"],"cp_meta_data":{"classic-editor-remember":["classic-editor"],"_edit_lock":["1729080547:3022"],"_edit_last":["3022"],"rank_math_seo_score":["19"],"_wp_page_template":["default"],"_single_add_custom_css":[""],"wpsr_post_settings":["a:4:{s:24:\"wpsr_disable_share_icons\";s:2:\"no\";s:30:\"wpsr_disable_floating_sharebar\";s:2:\"no\";s:25:\"wpsr_disable_follow_icons\";s:2:\"no\";s:26:\"wpsr_disable_text_sharebar\";s:2:\"no\";}"],"om_disable_all_campaigns":[""],"_wpb_vc_js_status":["false"],"rank_math_primary_category":["198"],"_kleo_transparent_menu_color":["white"],"_kleo_title_color":["#"],"_kleo_title_bg":["a:5:{s:3:\"url\";s:0:\"\";s:6:\"repeat\";s:6:\"repeat\";s:4:\"size\";s:7:\"inherit\";s:10:\"attachment\";s:6:\"scroll\";s:8:\"position\";s:8:\"left top\";}"],"_kleo_title_bg_color":["#"],"_kleo_post_layout":["default"],"_kleo_header_layout":["default"],"_kleo_page_menu":["default"],"_kleo_page_menu_secondary":["default"],"_yoast_wpseo_primary_category":["198"],"_yoast_wpseo_focuskw":["Recycle-ready"],"_yoast_wpseo_metadesc":["\"Recycle-ready\" refers to cosmetic packaging designed for future recycling systems that don't yet exist. 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