{"id":16998,"date":"2018-07-12T11:57:45","date_gmt":"2018-07-12T11:57:45","guid":{"rendered":"https:\/\/formulabotanica.com\/?p=16998"},"modified":"2021-06-29T11:15:43","modified_gmt":"2021-06-29T10:15:43","slug":"podcast-beauty-insiders-bybi-on-trends-in-the-natural-beauty-market","status":"publish","type":"post","link":"https:\/\/formulabotanica.com\/podcast-beauty-insiders-bybi-on-trends-in-the-natural-beauty-market\/","title":{"rendered":"Episode 11. Beauty Insiders BYBI on Trends in the Natural Beauty Market"},"content":{"rendered":"<p>We decided it was high time to take stock of the natural beauty market now that it has matured and is going mainstream. Immediately, we thought of our graduates Elsie and Dominika from BYBI Beauty as the ideal interviewees to discuss a raft of perennial issues such as greenwashing and the use of those vague terms we see liberally and often erroneously used in the beauty business, such as sustainable, cruelty free, and even the word natural.<\/p>\n<p>Entrepreneurs, beauty bloggers and Formula Botanica graduates Elsie and Dominika of BYBI Beauty more than have their fingers on the pulse of the natural beauty market. In the space of three years, they have launched not only a successful beauty blog <a href=\"https:\/\/cleanbeautyco.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Clean Beauty Co<\/a>, but also in the summer of 2017, their own high-performance natural skincare range <a href=\"https:\/\/bybi.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">BYBI Beauty<\/a>. Their blog has developed into a major content platform tackling natural beauty market issues head on, while their brand, which stands for &#8216;By Beauty Insiders&#8217;, has raised serious start-up funding and is now retailing in\u00a0 some leading retailers.<\/p>\n<p>As natural beauty consumers, formulators, pundits and entrepreneurs, Elsie and Dominika know the natural beauty market inside out and raise more than food for thought in this Green Beauty Conversation.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/6704476\/height\/90\/theme\/custom\/autoplay\/no\/autonext\/no\/thumbnail\/yes\/preload\/no\/no_addthis\/no\/direction\/backward\/render-playlist\/no\/custom-color\/87A93A\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><a class=\"btn btn-special btn-default btn-lg\" href=\"https:\/\/itunes.apple.com\/gb\/podcast\/formula-botanica-green-beauty-conversations\/id1350581005?mt=2\" target=\"_blank\" rel=\"noopener\">Listen on iTunes<\/a> <a class=\"btn btn-special btn-default btn-lg\" href=\"https:\/\/www.stitcher.com\/podcast\/formula-botanica\/green-beauty-conversations\" target=\"_blank\" rel=\"noopener\">Listen on Stitcher<\/a>\u00a0<a class=\"btn btn-special btn-default btn-lg\" href=\"https:\/\/www.youtube.com\/playlist?list=PLUH5AFKJyH8eJatQ54rq24MhP2AmS2V02\" target=\"_blank\" rel=\"noopener\">Listen on YouTube<\/a><a class=\"btn btn-special btn-default btn-lg\" href=\"https:\/\/open.spotify.com\/show\/6rBM5FON3JVJROCjRPpLMG?si=AfWkx0-GSsqV-m-t5k3Hqw\" target=\"_blank\" rel=\"noopener\">Listen on Spotify<\/a><\/p>\n<h3>In this episode, you&#8217;ll hear about:<\/h3>\n<ul>\n<li>The numerous shades of green that exist in the natural beauty market today.<\/li>\n<li>How greenwashing is alive and well and confusing consumers more than ever.<\/li>\n<li>Why bashing the use of synthetics and scaremongering about &#8216;chemicals&#8217; is not helping anyone.<\/li>\n<li>Why consumers are focusing first on efficacy when choosing skincare.<\/li>\n<li>The next big thing in natural beauty &#8211; clean, green, vegan make-up.<\/li>\n<\/ul>\n<p>Elsie and Dominika also shared valuable insights that can help anyone thinking of <a href=\"https:\/\/formulabotanica.com\/diploma-in-organic-skincare-formulation\/\" target=\"_blank\" rel=\"noopener noreferrer\">starting a natural skincare brand<\/a> today.<\/p>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fformulabotanica.com%2F%3Fp%3D16998&#038;text=Listen%20to%20%40formulabotanica%20graduates%20%40BYBIBeauty%20discuss%20on-goings%20in%20the%20natural%20beauty%20market%20%23formulabotanica%20%23natural%20%23beauty%20%23skincare%20%23organic&#038;via=FormulaBotanica&#038;related=FormulaBotanica\" target=\"_blank\" rel=\"noopener noreferrer\">Listen to @formulabotanica graduates @BYBIBeauty discuss on-goings in the natural beauty market #formulabotanica #natural #beauty #skincare #organic <\/a><\/span><a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fformulabotanica.com%2F%3Fp%3D16998&#038;text=Listen%20to%20%40formulabotanica%20graduates%20%40BYBIBeauty%20discuss%20on-goings%20in%20the%20natural%20beauty%20market%20%23formulabotanica%20%23natural%20%23beauty%20%23skincare%20%23organic&#038;via=FormulaBotanica&#038;related=FormulaBotanica\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Share on X<\/a><\/span>\n<h3><strong>Key take-aways include:<\/strong><\/h3>\n<ul>\n<li>Consumers are asking more these days about brands&#8217; ethical values such as Fair Trade and labour issues not just about their impact on the physical environment.<\/li>\n<li>There are many shades of natural that can be acceptable to the green consumer; just be honest in how you explain your brand values and product ingredients. Don&#8217;t use vague or trending terms for the sake of it.<\/li>\n<li>The natural make-up market is trailing green skincare, so might be a good niche to investigate if you&#8217;re thinking of starting a brand.<\/li>\n<li>Don&#8217;t underestimate the power of social media to make or break a new skincare brand. Lever its potential strategically and wisely.<\/li>\n<li>Don&#8217;t assume beauty consumers understand the true meaning of organic, nor organic certification. They often use it interchangeably with &#8216;natural&#8217;.<\/li>\n<\/ul>\n<p>You can find Elsie and Dominika over at Clean Beauty Co and BYBI Beauty:<\/p>\n<p>Clean Beauty Co <a href=\"https:\/\/cleanbeautyco.com\/\" target=\"_blank\" rel=\"noopener\">website<\/a>.<br \/>\nClean Beauty Co on <a href=\"https:\/\/www.instagram.com\/cleanbeautyco\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>.<br \/>\nClean Beauty Co on <a href=\"https:\/\/www.facebook.com\/cleanbeautyco\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>.<br \/>\nClean Beauty Co on <a href=\"https:\/\/twitter.com\/cleanbeautyco\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>.<br \/>\nClean Beauty Co on <a href=\"https:\/\/www.pinterest.co.uk\/cleanbeautyco\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pinterest<\/a>.<\/p>\n<p>BYBI Beauty <a href=\"https:\/\/bybi.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">website<\/a><br \/>\nBYBI Beauty on <a href=\"https:\/\/www.instagram.com\/bybibeauty\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a><br \/>\nBYBI Beauty on <a href=\"https:\/\/www.facebook.com\/BYBIBeauty\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>.<br \/>\nBYBI Beauty on <a href=\"https:\/\/twitter.com\/bybibeauty\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>.<\/p>\n<h3><strong>Listen, Download and Subscribe to Green Beauty Conversations<\/strong><\/h3>\n<p>Thank you for joining us for this episode of the Formula Botanica: Green Beauty Conversations podcast. If you enjoyed this episode, please share, subscribe and review on <a href=\"https:\/\/itunes.apple.com\/gb\/podcast\/green-beauty-conversations-by-formula-botanica-organic\/id1350581005?mt=2&amp;ign-mpt=uo%3D4\" target=\"_blank\" rel=\"noopener\">iTunes<\/a> or <a href=\"https:\/\/www.stitcher.com\/podcast\/formula-botanica\/green-beauty-conversations\" target=\"_blank\" rel=\"noopener\">Stitcher<\/a> so that more people can enjoy the show. Don\u2019t forget to follow and connect with us on <a href=\"https:\/\/www.facebook.com\/FormulaBotanica\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/FormulaBotanica\/\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> and <a href=\"https:\/\/www.instagram.com\/formulabotanica\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We decided it was high time to take stock of the natural beauty market now that it has matured and is going mainstream. Immediately, we thought of our graduates Elsie and Dominika from BYBI Beauty as the ideal interviewees to discuss a raft of perennial issues such as greenwashing and the use of those vague terms we see liberally and [&hellip;]<\/p>\n","protected":false},"author":2980,"featured_media":45062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[198],"tags":[224,225,180],"class_list":["post-16998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","tag-bybibeauty","tag-natural-beauty-market","tag-podcast"],"cp_meta_data":{"_edit_lock":["1638396482:2921"],"_edit_last":["2984"],"_pilotpress_redirect_location":["-1"],"slide_template":["default"],"_single_add_custom_css":[""],"_wpb_vc_js_status":["false"],"_kleo_transparent_menu_color":["white"],"_kleo_title_color":["#"],"_kleo_title_bg":["a:5:{s:3:\"url\";s:0:\"\";s:6:\"repeat\";s:6:\"repeat\";s:4:\"size\";s:7:\"inherit\";s:10:\"attachment\";s:6:\"scroll\";s:8:\"position\";s:8:\"left top\";}"],"_kleo_title_bg_color":["#"],"_kleo_post_layout":["default"],"_kleo_header_layout":["default"],"_kleo_page_menu":["default"],"_kleo_page_menu_secondary":["default"],"_yoast_wpseo_content_score":["30"],"_yoast_wpseo_primary_category":["198"],"_yoast_wpseo_focuskw_text_input":["natural beauty market"],"_yoast_wpseo_focuskw":["natural beauty market"],"_yoast_wpseo_linkdex":["75"],"_yoast_wpseo_metadesc":["With the natural beauty market now maturing and going mainstream, it's time to take stock of issues such as greenwashing, labelling, shades of green and other issues and terms that confuse beauty consumers. 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