{"id":13491,"date":"2017-10-03T12:51:08","date_gmt":"2017-10-03T12:51:08","guid":{"rendered":"https:\/\/formulabotanica.com\/?p=13491"},"modified":"2021-07-06T13:19:41","modified_gmt":"2021-07-06T12:19:41","slug":"clean-beauty-co-raise-investment-funding","status":"publish","type":"post","link":"https:\/\/formulabotanica.com\/clean-beauty-co-raise-investment-funding\/","title":{"rendered":"Graduates BYBI Raise \u00a3150,000 in Investment Funding"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]When you enrol with Formula Botanica, the world is your oyster. Some of our graduates stay at indie level, while a small percentage of our graduates aim for world domination. Born out of a green beauty blog and book under its earlier name of the Clean Beauty Co, BYBI (By Beauty Insiders), is one of those graduate brands that think big from the outset. Started by Dominika\u00a0Minarovic and Elsie Rutterford, BYBI was founded with the intention of being pioneers in natural beauty industry in the UK.<\/p>\n

Their products, as Dominika and Elsie say, are:<\/p>\n

Made with active botanicals and luxurious ingredients that feed your skin and hair; high quantities of our favourite plants, nuts, flowers and seeds. All the anti-ageing, super-moisturising, ultra-nourishing goodness that hasn\u2019t been diluted down with pointless fillers. Better for your skin, better for your body, better for the environment and better for you.<\/p><\/blockquote>\n

That pioneering approach is what has driven their business forward. Dominika and Elsie quit their day jobs last year after seeing great success with their online blog, their London-based DIY beauty workshops and the publication of their first book, titled Clean Beauty: Recipes to Manage Your Beauty Routine, Naturally<\/em><\/a>.\u00a0<\/em>The book has since been translated into three languages, and is available on ASOS and in shops like Urban Outfitters.<\/p>\n

The book marked a turning point for Dominika and Elsie. They then decided to start work in earnest on their high performance range of natural skincare products, hence the rebrand to BYBI. Working hard in their formulation labs, experimenting with the most innovative ingredients and testing out the market, the team designed an impressive range of fun, high performance botanical formulations. Ranging from their Babe Balm<\/a> to their\u00a0Prime Time<\/a> facial polish and their Mega Mist<\/a> toner, the team’s formulations show that effective natural skincare can be mainstream.<\/p>\n\n\t\t